Search-Referred Auto Insurance Quotes Up 36%, Generic-Term Paid Links Work Best
Consumers requested 32.4 million auto insurance quotes online in 2007, 8.9 million of which were referred from search engines – a 36% increase in search-referred quotes from the previous year,...
View ArticleExhibition Industry Grows 3.2% in 2007 – CEIR Fifth Annual Index
The US exhibition industry grew 3.2% in 2007 – the fifth consecutive year of industry expansion – according to the fifth annual Center for Exhibition Industry Research (CEIR) Index report, which...
View ArticleMarketers’ Role More Strategic Than in Years Past, a Ways to Go Yet
Marketing’s role has become more strategic over the past three years as marketers have helped to drive innovation and new business development at their organizations, according to a joint study by the...
View ArticleGoogle at All-Time High of 67% of US Searches, Up 5% YOY; Ask.com Up 18%
Google accounted for 67.25% of all US searches in the four weeks ended March 29, 2008 – the highest proportion of searches it has ever achieved, and up some 5% from a year earlier, when it accounted...
View ArticleSponsored Link Ad Impressions Share by Industry – February 2008
Note: Nielsen Online‘s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOnline Ad Spend Share by Industry – February 2008
Note: Nielsen Online‘s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Network TV Show Websites – Week Ended 05-24-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleJust 2% of Political Ad Budgets to Be Spent Online
This year’s national and local elections are generating record advertising spending, including online, according to eMarketer, which estimates that online spend from political campaigns and advocacy...
View ArticleNielsen’s New Mobile @Plan Slices, Dices Third-Screen Audience
Forty-eight million US mobile subscribers access the internet over their phone each month, creating an important critical mass for marketers, according to (pdf) Nielsen, which this week extended its...
View ArticleMarketers to Increase Lead-Gen Budgets in Second Half of ’08
Nearly half (45.4%) of B2B marketers plan to increase spending on lead-generation programs in the second half of 2008, according to a recent survey of marketers by BtoB magazine and the Sales Lead...
View ArticleMobile Advertising Key to Reaching Consumers in Economic Downturn
Despite rising fuel and food prices, over one-third of consumers say the economy will not affect their spending habits – so most say it will – and one way for advertisers to grab consumers’ attention...
View ArticleTop 10 Mobile Phone Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleShopper-Marketing Success Depends on Manufacturer and Retailer Collaboration
Collaboration among retailers and manufacturers is critical to the success of shopper marketing, according to research commissioned by the Promotion Marketing Association (PMA) Shopper Marketing Center...
View ArticleMost UK Residents Time-Shift TV Content
More than half of UK residents (57%) watch at least one hour of on-demand TV or recorded TV each week, according to a UK nationwide survey measuring the popularity of on-demand TV and internet video....
View ArticleFrustrated Air Travelers Avoid 41 Million Trips – Economy Takes $26.5 Billion...
Deep frustration among air travelers caused them to avoid an estimated 41 million trips over the past 12 months at a cost of more than $26 billion to the US economy, according to a Travel Industry...
View ArticlePC Encroaching on TV’s Dominance in Screen Time among Digital Video Users
While TV remains the preeminent channel for watching video content, the PC is slowly encroaching on TV’s territory by capturing an increasing amount of screen time among those who download or stream...
View ArticleTop 10 Health & Medical Information Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 TV Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleDad’s Day to Take Hit Due to High Gas and Food Prices
Higher prices at the pump and the grocery checkout line might be cutting into Father’s Day budgets, according to the National Retail Federation’s 2008 Father’s Day Consumer Intentions and Actions...
View Article