Top 10 Telecom Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleArbitron Releases RADAR 96 March 2008 Radio Network Ratings
Arbitron today released its March 2008 RADAR radio network audience reports (RADAR 96) covering the period January 11 – December 12, 2007 and including PPM and diary respondents. It had issued some...
View ArticleConsumer Confidence Index Down 12 Points, at Five-Year Low
The Conference Board Consumer Confidence Index, which had declined sharply in February, plummeted in March to 64.5 (1985=100), down from 76.4 in February, and is at a five-year low (March 2003, 61.4),...
View ArticleEmail Marketers in Trouble as ‘Spam’ Definition Evolves to Mean ‘Unwanted’
The definition of spam has effectively changed from “unsolicited commercial email,” an idea based on permission, to a perception-based definition – i.e., it’s unwanted – according to the “Spam...
View Article‘Wired Wealthy’ Donors a Missed Opportunity for Nonprofits
The “wired wealthy” donor donates on average $11,000 a year, and more than half say online giving is their preferred channel, but they find nonprofits’ websites to lack inspiration, connection, and...
View Article2007 US Advertising Expenditures Wrap-up: Spend Up Just 0.2%
The US advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2% from 2006, according to TNS media intelligence. Fourth-quarter...
View ArticleTop 10 Automotive-Classifieds Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleDigital Media in Bars Have Significant Impact on Ad-Averse Young Adults
Out-of-home, bar-based digital networks are an effective and efficient way for advertisers to counter growing ad-skipping and TV-commercial avoidance among adults age 21-34, according to a new national...
View ArticleResellers Give Vendors Poor Marks on Leads, Marketing Campaign Effectiveness
Despite billions of dollars spent on lead-generation programs and branding campaigns, a significant portion of these expenditures are not driving channel performance or product sell-through, the CMO...
View ArticleTop 10 Network TV Show Websites – Week Ended 03-29-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Social-Networking Websites & Forums – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleiTunes Gains, MySpace Loses Ground in User Awareness of Digital Music Sources
As CD-purchasing declined, Apple’s iTunes continued to strengthen its position as the dominant digital music destination, widening its lead in user awareness over other digital music sources, including...
View ArticleSearchers Prefer Blended over Vertical Search for News, Images, Video
Search engine users click specialized content – specifically news, image and video – within general search results more than they do within vertical search results, according to the iProspect Blended...
View ArticleIntegrated Marketing Top Issue on Sr. Marketers’ Minds
Integrated marketing communications was ranked as senior marketers’ top priority – for the second year in a row – according to an annual survey by the Association of National Advertisers conducted to...
View ArticleMost Plan More Coupon Use in a Recession, Many Attracted to Paperless
Tough times and technology advancements portend a coupon-usage renaissance among US shoppers, with 67% of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to...
View ArticleTop 10 TV Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Mobile Phone Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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